If you ever liked super hero stories you know one thing, you know that there will be a good guy and a bad guy. The fight between the two is never ending, and that everyone loves the good guy. Why? He fought for the people’s goodwill, he was handsome, and he could do what no one else could do. Usually the good guy and his foe could both fly, they both were strong, and they both were rich. The only difference between the two was the responsibility the good guy felt towards the people . It was about serving them. That’s how it is with us and our competition, right? I hope so.
There should be something inside of you that wants to stop the bad customer service you see at the monster warehouses we shop at. The neglect these customers are getting, it should be a crime. The workers who don’t seem to care, even if the world caught on fire (as long as they got off by 5), because they care nothing about the customer. To see the prices jacked up, and you know you could do better, it drives you start a movement. But why don’t you try to stop it?
“How could we? “You may ask, “I’m just one little guy.”
You can defeat the competition by Learning Your Foes. Your foes are those who don’t take care of their customers. Most businesses are born by filling in the gaps where the other lacked. You should be able to spot their weakness like a hawk. Kmart, was the focus for Sam Walton. He knew within that it could be so much more, he liked the setting but the prices were ridiculous sometimes. He felt like he could beat them, and he did, with Walmart. Everything Kmart wasn’t, he made sure Walmart was. That’s how you must be.
Mark Zukerberg saw a Myspace and how huge it was. His dream was to stop spam and to bring both business and customer together. Myspace didn’t seem to do that. His dream was to bring them together and the two (more customer than company) actually like it. He uses your interest to target companies only You would care to see. He made it happen and left Myspace in the dust.
The way to build your business is by taking your competition apart (in your mind of course). To examine the pieces and learn it like it was your own business. Do it in the following steps:
1. Identify Your Foe.
2.Identify their weakness.
3.Identify how to pick up where they left off.
4.Build Your Business.
Study their every move. Let their flaws, their gaps, their lack of service drive you. Maybe you haven’t gotten to that point of building a business and you’re trying to figure how to do this. All you got to do is live and listen. Your next product is right underneath your nose.
Need ideas? Just make a call to a major company and wait for them to say, “I’m sorry BUT THAT CAN’T BE DONE…” That’s where you come in. That “something” that can’t be done, it does get done, and it’s by you. Here’s some other ways to find problems like this:
3. Sit down and write down 10 problems that you have right now.
4. Listen to Podcast, Read Blogs, Read Books and just listen for that problem you were born to solve. The more you do these, the stronger you will know what problems that have in common that YOU can solve.
5.Watch for questions in forums, and see if get’s answered. If not, you find the solution.
6.Start a survey and ask for the greatest problems in your community.
Side Note: Competition is good and we must be better to succeed, but still respect your foe. He’s your competition for a reason, you’re just trying to be better. Don’t forget that. We all got to eat, and we all got to make money. Being competitive is great, but always remember you can learn from anybody.
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