With February finally here, I’ve got lots of things going on. The biggest thing I got going on so far is my new podcast coming out later this month. You can read about how I plan to grow that here.
I’ve also landed some major blog post that will be going out this month and will be testing to see how well they convert (email list wise). Along with that, I finally bought Leadpages and have decided to stick with them for a long time (more like foreverish).
So excited:) But let’s dive into this juicy piece here.
How Infographics Got My Site on Lifehacker (A Huge Site)
I need to tell you about my niche site and how it’s doing. I created a niche site called, PestPro. It’s a site that helps with insect identification. I’m not a bug junkie, nor do I think spiders are beautiful. However, I did see an opportunity, online wise, for me to fit in. The opportunity was to take over huge keywords that I might could pay off, and to fill in a gap for the public.
You too can use this strategy to get backlinks to your site, which is the whole point of this SEO strategy. You get a backlink from a powerhouse blog and your soaring in the Google rankings. My site soared quickly with this and you can too.
Just keep reading.
If I was to actually land these keywords and front page on Google, I could use it as a way to flex my SEO muscles and to show what I’m capable of doing. It would build my marketing company and prove that niche sites can still happen.
There are 3 things I need to make Pestpro a success:
Purpose of this project:
Land major publications
Display SEO skills
Build traffic skills
Sell to a company or keep for monthly profit
I’m not talking 500 searches a month keywords either if I actually dominate these keywords. I’m talking 10k-50k searches per month keywords.
After seeing this, I realized I wanted to invest in this niche and to see what I could do with it. So I began creating my sketch map of what it could accomplish.
Biggest benefits for the user would be that it could could identify images within a day or so. If you pay, it could take just minutes. Pestpro would also be a bug guide for those who want to learn more about bugs.
The challenge of this?
The challenge would be the accuracy side of identifying these bugs because I’m no entomologist. That’s where a community would come in. I would have to create a place for bug lovers to identify insects, this would be a challenge for sure.
After diving into Facebook groups I realized how different I was from the bug lovers. They appreciated bugs more than I did and I began to discover a whole new world of people I never knew existed. All day, they talk bugs. However, I still gained presence and began talking with these guys and began building relationships. Made some friends that liked they idea and went we forward.
The other challenge is making money with this. Could I generate enough traffic to gain a national companies eye to consider partnering with me? Would I sell bug products on this? No clue at this point, but it was a tool I knew the world needed.
After about 3 months of work I had the site go live.
I paid under $5,000 to have it built. I created the graphics and my coder, from Odesk, put everything in place. Cool thing about my niche site is that it’s like a game. Identifiers get points for identifying. So that may help with attracting identifiers.
How it works
You upload image. We identify the bug. Done:) Cool thing is, we’re faster than forums and more accurate.
Well anyways, the site is up. The glitches are gone, mostly. And my site is collecting age every day (great for SEO). I bought the domain so it doesn’t have too much age on it yet, and it’s the big reason I’m not #1 for my keywords.
I was going to buy pestpro.com which had some age on it. However, the price tag is $10,000 and I’m not feeling that lucky yet. Pestproapp.com works great for now.
So at the time of completion I was ranking for zero keywords, and I wanted to give it a boost. Fast forward a few months and that project was being featured on Lifehacker and my ranking started soaring. 2nd page actually for “insect identification”.
With my site being so young, there’s no doubt I will be hitting front page soon. This one keyword alone is worth fighting for.
One thing I’ve learned. As you begin to land front page for keywords, other keywords soon fall into place. All depending on relevancy and backlinks of course.
Question is… How can you be featured on sites like Lifehacker to gain these links?
You see, it takes backlinks to fly to the top. High quality links. Lifehacker-type links and from other major sites like this. So that was my mission:
Gain 1 link from a major powerhouse.
After much reading I realized I could do this with only one thing…
So I began to study the internet of all of the top infographics within the bug field. Guess what I found out? There’s a lot of stuff about bugs! 🙂
How could I break through all this noise?
I begin doing much research and one thing I found to be true. The biggest thing people wanted to know about bugs is if they could bite, and if so, which ones? Major demand, no resource.
So I turned this into an infographic that was very much needed. I found only 1 good infographic that I even considered classic, and that one was found on Lifehacker. Only thing was, it was only about spiders.
So I decided to crush this with an infographic about ALL biting insects found in the United States. To take on the whole world of biting bugs was unthinkable at this point. The internet doesn’t even contain that kind of information at this time. That’s why I picked the U.S.A.
I joined Facebook groups, ran polls, asked questions, and begin the digging into studies about biting bugs. After many weeks, I completed my research and began working on the graphic. I created the graphic in software called CorelDraw. Great for Windows.
After a few weeks I was done and ran it by many entomologist. They gave me some pointers and I ended up with what I have today. The graphic took me about 3 weeks to make with 28 bugs on there.
I have this infographic created, verified, and embeded on my site. Now what? It’s time to reach out and get some links to roll in. So that’s when I started searching in Google for places to be featured. I needed to reach out to these blogs and ask if they’d like to feature my new infographic.
Wanted to see what publications had already allowed infographics on their site about bugs.
NOTE:When reaching out to editors, and bloggers about infographics, make sure they have published those in the past. If not, they’re going to brush you off like they did with me.
Making this infographic become a hit would be extremely hard. Why? Very few major blogs focus on bugs alone, and those that do focus on bugs alone, they’re not that big and they’re boring. Very boring.
That’s why I moved on to blogs that talked about bugs every now and then. Blogs that focused on health, life, and that kind of thing. That’s when opportunities started trickling in. That’s when I actually felt good about reaching out. These blogs had better rankings, more traffic, and would bring more credibility to me if they linked.
You see, when you take on a narrow niche, you’re more likely to dominate but less likely to get linked. Why? Very few people are in the room with you to even link to you, duh. I could slap myself for not thinking that one through.
Yes, I actually thought this was going to be easier without competition. You maybe thinking that also. Lesson learned here with me. Competition is a good thing. It shows demand, and it gives you more opportunity to be linked.
However, I was still able to make this work.
I found LifeHacker, among others, and saw where they had featured an infographic, just like mine:) Mine was better and covered more than one insect, I cover everything you need to know about biting insects. I probably sent 30 emails like this to other publications that were close in size (maybe a little smaller).
That’s when I sent out this email to an Lifehacker journalist who I saw write about bugs every now and then:
You actually inspired me to take this a step farther and create something even deeper in the subject of insects & spiders.
I thought I’d reach out to you because I just published an infographic on Insect Identification and I thought it might interest you. It covers 28 of the top insects & spiders that bite. All based on research and I have the sources to back it up.
Would it be OK to pass it along? I’d love to get your opinion on it.
Either way, keep up the good work with Lifehacker.
Five days later and I get nothing…
However, I did see where he opened it by tracking my sent emails with a Chrome extension. See that here🙂 I used Streak.
After the five days I sent this email:
Was you interested in that infographic I mentioned? I forgot to post the link within it.
By not including the link in the first email, it gave me a reason to email again.
Slick ain’t I? 😉
That’s when I get this to come in:
Very rare to get a response from any journalist like this, but still didn’t think that the guy would publish my infographic the very same day!
That’s when I saw my traffic skyrocket and my rankings go up with it. What a thrill, and I find all of that hustle to be worth it. Why?
After doing this I was featured in smaller blogs, and later the Australian version of Lifehacker featured me also. Didn’t know they had that! Also, I’m still using this to gain backlinks today. Learned a lot during all this, definitely worth creating the infographic.
You can use this strategy also and use the power of infographics. It works amazingly, however, the most powerful thing here is email. Finding the right people to connect is EVERYTHING also. The infographic is simply the tool that connects you together. When I say “right”, by the way, I mean people who focus on content that is relevant to your subject and those people who actually use infographics. These are the people you should go for. Just know one thing… This takes lots of work and energy, just beware.
So tell me. Do you see this working for you? Comment below or contact me.