When 1 Million Readers Isn’t A Good Thing

In my  life I have learned that numbers isn’t always a good thing. I’ve seen presidential elections, games, and businesses flop who had the numbers going for them. I’ve read of wars where one army had the numbers , but something was missing that lead to their defeat.

I’ve read about companies that were massive giants in the industry, but because they would defy one small group of people,  it would collapse in bankruptcy. Guess who made that happen? The small group of people.

Goals  based on numbers alone, to me, is a huge flaw. Even when huge numbers is everything  a blogger works towards, it shouldn’t be the purpose of what we do.

So When is 1 million Readers Not A Good Thing?

1. When we don’t have something in common with the reader. Clearly if you’re not wanting to grow a business, grow a blog, or to live a dream, you won’t like my site. It’s what I’m about. If we don’t have something in common, the connection won’t be strong. What makes anything community thriving, is the energy that flows from me to you. If my writing doesn’t excite and move you, I could be wasting your time.

If I’m talking about cranking the business for major profit and you’re getting ready for retirement, we made not be working in synergy here. Know what I mean? Cases like wouldn’t be of benefit if I had a million readers like this. 

2. When They Show Up with Rocks. I know people crave big numbers, but in some cases it can be a bad thing. Like when you do something stupid and you’re uploaded on Youtube by a friend. 1 million people show up as they watch you do this “stupid” thing. With their rocks ready to fly, they start with the crazy comments and soon it becomes troll city. Cases like this, I wouldn’t want 1 millions readers (or viewers).

3. If They’re Spammers. 1 million readers sounds great and all, but if they’re here to spam and annoy the other readers, what’s the point? When people make comments on my articles they’re either telling me their thoughts or contributing to make my article more resourceful. Not to spam and sell fitness products. I want to be resourceful and to raise resourceful readers. They soon will understand, this is how you make money. To become a living library, that’s what we are about. So 1 millions spammers would actually be a nightmare. Not praying for that to happen.

My Point: I want to make it clear to every blogger, numbers shouldn’t be the main goal when blogging. It will burn you out, and soon you will fail when those goals aren’t reached.

Be a book that hasn’t been written yet. Learn to be a resourceful. Let that be your goal. Understand that nonfiction sells better for a reason, because inside your book, there awaits the answer!

So remember…1,000,000 readers isn’t automatically a good thing, and 1,000,000 readers within my niche isn’t a bad thing.

Your goals should be to build authority. Once this happens, the traffic will come. 

Another food for thought: When that 1 million flock of people come to you, what will they be doing?Will they be checking out on paypal to buy your next book, or will they be commenting on a video you can’t seem to delete fast enough?

Hopefully I’ve changed your perspective somewhat on traffic, and that it’s a good thing, when they’re wanting to help you. Not to share the stupid video.

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11 thoughts on “When 1 Million Readers Isn’t A Good Thing

  1. Nice post Luke, I like reading it, and all I can see is your passion. I don’t know how to build this much passion for writing together, as I have started my own blog 2-3 months before and only have 3-5 posts.
    Do you have any guidance/suggestion for me?

    Thanks in advance!

    1. Hamza, passion is a beautiful thing and anyone can possess it. What drives me is my love for writing and business. My dream is to do this full time and write a bestselling book one day. You must have a goal before you and achieve the small ones along the way. Passion is like a fire that lives off your dreams. Faith helps with it all also.

      Any other questions?

      1. I would like to add that depending on your niche, it would be good to come up with a content marketing strategy where you find out, “okay, what are some things my people want to hear about?” From there make a list… Now make a list of things that branch off from those ideas until you have at least 20 solid ideas to start on (at least at first).

        Now you have to be willing to write consistently and this is where a lot of bloggers go south.

        If you are going to be writing, it has to be consistent. So it can be every week or every month, and more power to you if you write every day! Just be consistent and make sure that all content that is written is for the benefit of the reader. It doesn’t necessarily have to be long (in the case that you write every day) but I would suggest it if you write only once a month (2000+ words per post). But the end goal is to make the reader happy and have them walk away with a smile on their face, or with a request to take action on bettering their lives (in your particular niche).

        Hope this helps!!!


      2. Thanks so much for your great inspirational response Luke. I have heard that it is good to borrow some articles from other when your blog is new.
        Do you think its a good idea in my case?


        1. As a resource yes. To link to and refer back to, yes.
          But to copy/paste?
          I think search engines penalize for that, and also people feel like you don’t have anything original to say and might as well not invest the time.

          Which one was you talking about?

  2. Hi Luke
    This is a great tip for new bloggers. I suffered (and perhaps still do) from the same problem. Number, or statistic addiction. And in the end, it is not what builds your blog or name/brand.
    It is far better to have great readers than thousands of people who don’t care.

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