ATG 17: How Did Seth Godin Become Successful


-He wanted to graduate Highschool and he did.

-He wanted to graduate Tufts University & Graduate School of Business. And he did.

-At the age of 26, he invested $20k into his new business, Seth Godin Productions. Primarily a book packaging business, out of an apartment in New York City.

1991—The Worlds of Power series was published. He’d sell over 1 million of these.

-He sold the Seth Godin Productions and started Yoyodyne in 1995. “Yoyodyne” was a fictional company introduced as a fictional defense contractor in Thomas Pynchon‘s  and featured prominently in his novel The Crying of Lot 49.

Permission marketing was born and Seth coined the phrase.  Permission marketing aims to sell products and services only when the user  gives consent in advance to receive the marketing information. Like Amazon does, or even Google with their ads.

In August, 1996, venture-capital firm Flatiron Partners invested $4 million in Yoyodyne in return for a 20% stake.

-Over one million viewers visited the site, and the companies America Online, American Express, Microsoft, Procter & Gamble, Sony Music, Sprint, and Volvo have used its services.

-In 1998, he sold Yoyodyne to Yahoo! for about $30 million and became Yahoo’s vice president of direct marketing, a position he held until 2000.

2003—He had his first TED talk.

-I March 2006, Godin launched Squidoo.

2012—The key project of the year was the Kickstarter project, launching four books at the same time (not three, my mistake!).

2015— the Udemy freelancing course broke records. Over 14,439 students enrolled.

-As of 2016, Godin is the author of 17 books

Download His Best Blog Post Ever Written

Why did Seth Godin Succeed?

-He starts projects and finishes them.

-He was doing 3-4 books a year and still making them bestsellers.

-He’s not afraid of rejection. He didn’t care what people thought.


-He’s sees life as a series of projects. Like another book to finish (it’s probably why he likes writing books so much). Because of this, he enjoyed what he was doing.

-He’s an inventor. From a book packaging company to VCR games and from coined marketing methods to online platforms. He loves to create things and to connect around that project and he does it well
-Some of these projects have made him millions, but yet he keeps trying new things. It’s like he wants to fail and to be challenged again.